Soju, traditionally made from fermented rice, is the world’s largest selling alcoholic spirit. In recent years, to keep up with global demands, manufacturers are using cheap, low quality starches as substitutes. That’s where YOBO is different. YOBO is distilled in New York using local, high quality grapes and water without sulfites, preservatives or added sugars. At 23% ABV, it’s perfect to enjoy straight and chilled or on the rocks.